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 In today’s competitive environment, sales and marketing teams at mid-market companies are pressured to sell more. Many rely on their Web site to attract visitors and produce enquiries. However many companies struggle with how to maximize the visibility of their web site to search engines and then how to converting web site traffic into valuable registrations and ultimately sales. |
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| iEnterprises Lead Generator is a value-added package that not only helps companies more efficiently manage their web site traffic, but also improves their web site rankings. This dual and tightly combined approach enables companies to take advantage of enhanced search engine optimization (SEO), as well as high-impact workflow. New web site registrations are stored as leads directly into their CRM system, allowing quick follow up and qualification. |
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| Top Three Reasons to Use the Lead Generator | |
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| With iEnterprises’ Lead Generator, you can…. | |
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| 1. Get new leads delivered to straight to you. Bring in more leads through higher web site ranking and integrate your online leads with your CRM. | |
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| Lead Generator helps you modify and optimize the content on your web site so it is easily indexed and ranked higher on major search engines such as Google and Yahoo! It helps you to turn web site traffic into sales by automatically funneling and storing all leads generated through web site registrations into your CRM. Powerful business logic then sends data captured straight into workflow within your CRM system where you can follow up instantaneously. No “manual” administration such as cut and pastes, email follows ups or spread sheet transfers are required so ALL leads can experience a timely follow to their initial enquiry. | |
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| 2. Save money on AdWords. Lead Generator is a cost effective way to generate and drive new Web based leads, through search engine optimization of your web site. This means over time, you can replace or supplement AdWords, which can costs hundreds to thousands of dollars a month. Unlike AdWords,iEnterprises Lead Generator helps you increase visibility of your web site through relevant and user-friendly content. | |
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| Track all leads generated on the Web and act on them immediately. By fully integrating all leads to your iExtensions CRM, your registration page becomes transformed into a powerful gateway that lets you follow up on and track the effectiveness of online leads generated via search engines and marketing campaigns. Lead Generator’s analytical engines enable you to… | |
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- Identify where leads originated (search string) through the registration page
- Automatically notify appropriate sales representatives by geography, industry, or other criteria determined by you.
- Automatically trigger an email response or mailing to a new web site registrant.
- Track a marketing campaign, and “slice and dice” campaign results based on geography, industry, or other criteria determined by you.
- Consolidate leads into existing sales and marketing lists that reside within your CRM system.
- Link to other external data sources or lists that may be relevant to your sales and marketing efforts.
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| For more information, please email sales@ienterprises.com. | |
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